FERALuna is a Women's motorcycle gear brand concept created for my design thesis work. Women's gear is seriously lacking in well-fitting gear. There are very few options and not all of them have women's bodies in mind when they were being created.
This project was an assignment created for a Design Studio class. The goal of the assignment was to create a logo for a concept based on a brand that I was given to conduct a Brand Audit for. The brand that I was given was Budweiser. I created a logo for a fictional Budweiser She Shed.
This project was created for a Typography Class I was tasked with redesigning the Adobe Summit Conference elements. I designed an assortment of typographic materials promoting the Adobe Summit conference. I developed my own aesthetic that I believe complements the existing brand. I created both collateral and printed works.