This project was created for a Typography Class I was tasked with redesigning the Adobe Summit Conference elements. I designed an assortment of typographic materials promoting the Adobe Summit conference. I developed my own aesthetic that I believe complements the existing brand. I created both collateral and printed works.
The concept of this project was to redesign the Adobe Summit Conference material. I like the idea of a one-word conference name similar to that of Summit. I love using color and found this was the perfect opportunity to do so. There were a lot of deliverables I was asked to create and I found the Prism design allowed me to work with the differing specs.
I was inspired by the idea of a prism and capturing all of the colors that it creates. The triangular shapes were inspired by the sharp angles prisms have.